Creating Goals + Objectives in Brand Strategy
It's a common misconception that the words “goals” and “objectives” are interchangeable. Many people liken them to reaching a destination, such as what they are working towards and where they want to be in five, ten, or fifteen years as an entrepreneur. However, it is essential to explore your "goals" and "objectives" separately if you want not just to build a profitable business but a sustainable brand.
“Must Dos” When Building a Speaker Brand
In a world where anyone with a microphone can have a voice, successfully building and maintaining a personal brand as a public speaker sets you apart from the crowd. As a keynote speaker, having a memorable presence your audience can connect with is a "must," so developing and nurturing your personal brand should be at the forefront of your mind.