Copywriting: YES, You Need It For Your Business
Copywriting is the driving force behind impactful communication (and conversions!). It’s not just about writing—it’s about creating messages that persuade, inspire, and drive decisions and action. Without authentic copywriting, even the best campaigns and services can fail to deliver results.
If you’ve been overlooking the importance of copywriting in your marketing strategy, it’s time to buck up and buckle down. This post will break down what copywriting really is, why it’s the foundation of your business, and how you can use it to boost the visibility your brand.
Funny Business: How to Charm Your Audience with Humor
In an age where Reels and TikTok trends are smattering our screens, personal brands are becoming frustrated with differentiating themselves from the rest of the competition in their industry. But the rising popularity of levity in digital content is also giving brands room to be their true selves and be successful at the same time. Here’s how…
Narrative Theory in Marketing
Marketing strategies have always been about nurturing an audience into believing that a specific product or service is worth their time and money. And if you are good at what you do, it probably is. But what drives a client to click the "Book Me" button? The answer lies in the narrative that the brand crafts.
Creating Goals + Objectives in Brand Strategy
It's a common misconception that the words “goals” and “objectives” are interchangeable. Many people liken them to reaching a destination, such as what they are working towards and where they want to be in five, ten, or fifteen years as an entrepreneur. However, it is essential to explore your "goals" and "objectives" separately if you want not just to build a profitable business but a sustainable brand.
“Must Dos” When Building a Speaker Brand
In a world where anyone with a microphone can have a voice, successfully building and maintaining a personal brand as a public speaker sets you apart from the crowd. As a keynote speaker, having a memorable presence your audience can connect with is a "must," so developing and nurturing your personal brand should be at the forefront of your mind.